Subprime consumers are often viewed as a single, uniform segment of the population, even though the circumstances, behaviours and decisions behind their use of credit can vastly differ.

For each consumer, financial service providers must consider what contributes to their subprime credit status:

- A young person without sufficient credit history to properly qualify for a loan

- A recent immigrant with little to no credit history

- An otherwise creditworthy consumer who encountered a de-stablising financial event like a job loss or unexpected illness

EuroOne uses a highly personalized approach to enable us to better understand our customers and create relevant, targeted approaches, which leads to greater efficiency and more tailored, appropriate products for consumers compared to those offered by traditional financial services companies.

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